Privacy Policy

Last Updated: April 6th, 2025

This Privacy Policy describes how Max Vogel Group LLC ("we," "us," or "our") handles information collected and used in connection with our RaceRecord platform, including but not limited to the following (collectively, the "Platform"):

  • Website at racerecord.com
  • Custom branded websites for specific Clients at various domains
  • The mobile application "RaceRecord Results", available in the Apple App Store and Google Play Store
  • Custom branded mobile applications under various names for specific Clients, available in the Apple App Store and Google Play Store

The Platform is utilized in connection with road races and similar activities ("Events").

1. Information We Collect

We collect and process the following types of data on our Platform:

  • User Identifiers: To provide functionality on the Platform, we assign anonymous identifiers ("User Identifiers") for purposes such as analytics, push notifications, and session management. By default, we do not collect or store personally identifiable information (PII) directly from your usage of the Platform. User Identifiers are periodically purged when they are no longer relevant.
  • Race Results: Information related to your participation in an Event may be used to enable specific functionality on the Platform. This includes data such as checkpoint times during the Event and derivatives of such data, collectively referred to as "Race Results." Data contributing to Race Results is collected at the Event and made available for use on the Platform.
  • Event-Provided Information: Personal information may appear on the Platform but is not collected directly through your use of it. In most cases, this information is provided by you to the Event organizer or their affiliates. This data, referred to as "Event-Provided Information," is linked to your participation in the Event and may be associated with your Race Results.

    Event-Provided Information may include:

    • First name
    • Last name
    • Age
    • Sex
    • City
    • State
    • Country
    • Email
    • Bib
    • Race

    For questions regarding Event-Provided Information, including how it is collected, used, and protected, please contact the Event operator directly.

2. How We Use Your Information

We use the collected information for the following purposes:

  • To Provide and Maintain the Platform: This includes ensuring the functionality of our website and mobile applications, managing user sessions, and delivering push notifications (based on User Identifiers).
  • To Display Race Results: We use Race Results and may associate it with Event-Provided Information to display your results and performance in Events.
  • Analytics and Improvement: We use User Identifiers for analytics purposes to understand how users interact with our Platform, identify trends, and improve its functionality and user experience.

3. Sharing of Your Information

We may share your information in the following circumstances:

  • With Event Organizers: Race Results and Event-Provided Information are shared with the organizers of the Events you participate in or are associated with, as this information originates from them or is directly related to their Events.
  • With Service Providers: We may engage third-party service providers to assist us with functions such as analytics, data hosting, and push notification delivery. These providers will have access to information only to the extent necessary to perform their services and are obligated to maintain its confidentiality.
  • With Clients: Information may be shared with our clients.
  • Legal Compliance: We may disclose information if required to do so by law, legal process, or governmental request.
  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of the transaction.

4. Your Choices and Rights

  • User Identifiers: As these are anonymous identifiers, there is no direct way for you to access, modify, or delete them. They are purged periodically as outlined in Section 1.
  • Race Results: This data is critical for accurate race results. Removing even a single data point, such as a participant's finish time, impacts the placement of many other participants. For this reason, this data cannot be changed.
  • Event-Provided Information: If you have questions about accessing, correcting, or deleting this information, please contact the relevant Event organizer directly. Under most circumstances, this information can be altered by the Event organizer as permitted by their agreement with us, where the Event is the Client.

5. Data Security

We take reasonable measures to protect the information we collect and maintain against unauthorized access, use, disclosure, alteration, or destruction. However, no method of transmission over the internet or method of electronic storage is completely secure.

6. Links to Other Websites and Services

Our Platform may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any website or service you visit.

7. Data Retention

  • User Identifiers: User Identifiers are periodically purged when they are no longer relevant for their intended purposes.
  • Race Results: We may retain this data indefinitely. This data is used to provide functionality on the platform into the future.
  • Event-Provided Information: We may retain this data indefinitely. This data is used to provide functionality on the platform into the future.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on our website and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of the Platform after the posting of a revised Privacy Policy constitutes your acceptance of the changes.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us.